LENAWEE

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Art-A-Licious Festival

Sponsorships Matter to Us!

Have you ever wondered why you see company names and banners splashed all around the Art-A-Licious Festival, on advertising posters & flyers, fence lines, artist booths, store fronts and the stage area? It's because corporate sponsorships play a large roll in the success of our festival. Whether it is a cash donation or an in-kind trade, sponsorships at the Art-A-Licious Festival generally account for more than 30% of the festival's budget. Being in the area of promoting tourism, the importance of sponsors at our festival is quite obvious. These partnerships are directly responsible for bringing the "extras" in entertainment and attractions to our festival patrons. Promoting Lenawee County and our local areas is the heart of what we are about. For companies, organizations and individuals who may be interested, the Art-A-Licious Festival has a wide range of sponsorship opportunities available. We are committed to developing a partnership that is mutually beneficial and meets your marketing objectives. If your budget is slightly less, be sure to ask about “Sponsor an Artist”, a brand new 2008 sponsorship opportunity. We thank you for your interest, in advance, and look forward to showing you how a collaborative partnership with the annual Art-A-Licious Festival can enhance your individual marketing efforts.

Why sponsor the Art-A-Licious Festivals?
*Access to a Large Group of Potential Customers
*Promotes Tourism in Our Area
*Product Visibility and Awareness
*Highlights Our County Seat, the City of Adrian
*Avenue to Sell Products
*Visibility for All Types of Businesses
*A Median for Business to Business Relationships
*Association with A Quality Family Event
*Community Involvement at a Higher Level

The following sponsorship opportunities are available for the annual Art-A-Licious Festival. This two day, art and culture focused, community-sponsored event will take place in the heart of Lenawee County, Downtown Adrian, and will provide an opportunity to showcase the many positive attributes of our county’s arts and cultural communities. This is a collaborative effort between many organizations and its success is based upon the support of the Adrian area and the surrounding communities.

Whether you are a company, an individual, or an organization seeking an alternative promotional strategy, sponsorship offers you the extra exposure necessary to increase brand awareness.

In an effort to support this effort and the many participants that are expected to perform and/or participate in some fashion with this event, the Art-A-Licious Festival Committee is seeking corporate sponsorships in the following levels:

PRIMARY SPONSOR    $3,000 (one opportunity)

Naming Rights to the Festival (including business name and brand)

Entitlements:

• Corporate identity featured on all banners, advertising and merchandising materials
• Business name announced throughout the event, including on-stage during performances)
• Full page advertisement in the event program
• Inclusion in all media related promotional activities
• Feature in City of Adrian Newsletter and Downtown Adrian Newsletter
  
  SECONDARY SPONSOR   $2,000 (three opportunities)

Entitlements:

• Corporate identity featured on all banners, advertising and merchandising materials
• Business Name Announced throughout the event (including on-stage during performances)
• ½ page advertisement in the event program
• Inclusion in all media related promotional activities
  
  TERTIARY SPONSOR   $1,000 (three opportunities)

Entitlements:

• Corporate identity featured on all banners, advertising and merchandising materials
• 1/3 page advertisement in the event program

The Art-A-Licious Festival Committee appreciates your willingness to review these exciting sponsorship opportunities. We welcome creative ideas for other sponsorship packages and are willing to discuss and/or negotiate specifics with anyone interested in making a donation or becoming involved with this annual festival.

Contact: Kyle Hoffman
Adrian DDA Director
517-264-4804
Email